moshi moshi mind was created in 2006 by Stine Skjoldborg and Rikke Rasmussen with the desire to change the pace at which women live, we want to inspire a less complicated and healthier life.
"We read an article which described that 72% of all women change clothes when they come home from work. It spoke to us in two ways; we would like to sell the clothes to our customers, but also that women dress too stiff and too uncomfortable to do so in the free time they want.
So with a Nordic approach spiced with a bit of Eastern spirituality, we created a universe that offered plenty of inspiration to simplify the way we dress and to combine leisure and work comfortably.
A universe where there was more focus on the whole woman and set free of status symbols and fashion trends. And we created the framework for a universe that can inspire women to rest in themselves, dress casually and remind themselves to take a deep breath and take care of themselves.”
In moshi moshi mind you are greeted with gentle tones, aroma scents, mantras, and a lifestyle that signals calm, softness, and more comfort.
We want to bring the sporty soft gym look into everyday life, and the uncomplicated and natural into all women's wardrobes.
moshi moshi mind is a lifestyle where a scent, a statement, and a dotted bag have become a signature for the woman who dares to break with "buy and throw away" and the rapid trends of fashion, and who dares to take responsibility for herself and everything she surrounds himself with.
moshi moshi mind is in quiet but constant development, on its way to where life makes sense, where we can move away from stress and the expectations of others, where we become able to live and enjoy with style and in surplus.
A healthy and natural lifestyle is a strong trend.
If you want to be a modern active city woman, you would rather spend money on a nice yoga top, a sexy sweatshirt, and a pair of cool sweatpants - than on an expensive designer bag.
In the big cities of the world, this trend is growing, we women want to radiate health, strength, and profit… in a sporty & cool way… We would rather hang out with a vegetable juice than power shopping, - and when we shop it should be relaxed and inconsistent with our healthy lifestyle… - understated, delicious, and enriching.
It's moshi moshi mind!
These are the women we think of when we develop collections and styles for the universe. These are the dreams we have on behalf of women, that we must sit back in a comfortable modern look, in qualities that we can move in, live in. And that is produced and conveyed with the greatest possible respect for the world.
… Remember that balance does not mean that you have to be in a place where there is no noise, challenges, or hard work… but to be a part of it all, and still be in balance deep down!